For more than 35 years I've sat with women — in treatment rooms, in workshops, on retreats, in one-to-one sessions — and the story is almost always the same. Brilliant, warm, capable women who have been putting everyone else first for so long they've forgotten what they actually want.
I'm a qualified teacher, holistic therapist, coach, Reiki Master, award-winning entrepreneur and international speaker. But honestly? What draws women to me isn't my credentials. It's that I've lived exactly what they're living. And I found a way through.
I created Free to Be SHE™ because it makes me genuinely sad to watch women settle for less than they deserve. To watch them look back with regret. To see them feel guilty for wanting something for themselves, when wanting something for yourself should be the most natural thing in the world. It's not selfish. It's self-thinking. And there's a world of difference.
My job isn't to fix you. You're not broken. My job is to gently wake you up to the fact that you deserve to be on your own list.
I work on two levels at once: helping you understand the patterns and programmes that have been running your life — and using spiritual energy healing to clear the energetic weight that has been keeping you locked inside them, no matter how many times you've tried to change. Because understanding isn't always enough on its own. You have to feel the shift in your whole being too. And when you do, it's unmistakable.
Through small, manageable steps, I guide women back to themselves — building self-love and self-worth from the inside out. Not in a big dramatic way. Just one choice at a time, until choosing yourself starts to feel natural.
My mission is to support over one million women to grow into the most fully expressed version of themselves — confident, unapologetic, and free to take up space in the world.
One woman. One choice. A new trajectory.
Work with Toni AnnI was running two businesses, raising young children with no help, working 60 hours a week and studying for a degree — all while still breastfeeding my baby. I would work until she woke at 2am for a feed, carry on until 4am, then be up again with my other child at 6am.
I was done: burnt out, exhausted, sad, lonely and miserable. And the cruelest part? I was convinced I was failing at everything — not being a good enough mother, partner, boss or friend. My life was in chaos, and I couldn't see it, because I was too busy putting everyone else's needs ahead of my own. Pouring from a cup that had been empty for years.
But here is what I know now: my story was not unique. It was the same story I heard every single day in my treatment room — capable, intelligent, loving women who had become completely invisible to themselves.
I kept ignoring the signs — until the day my daughter was taken into hospital.
I prayed for my daughter to live. And I made a promise: if she did, I would devote my life to making a change — not just for me, but for every woman, and for all the daughters and granddaughters still to come.
Because children do not do what they are told. They do what they see.
And I did not like what I was teaching them: self-abandonment, self-sacrifice, how to disappear quietly into the needs of everyone around you and call it love.
Free to Be SHE™ was born in that hospital room. It exists so that no woman has to reach her breaking point before she finally chooses herself.
— Toni Ann Martin
When asked to name three things that come to mind when working with Toni Ann, this is what women said — in their own words, not chosen or scripted.
Every woman who comes to Free to Be SHE™ arrives exactly as she is — capable, carrying too much, and often convinced that something is fundamentally wrong with her. There isn't. She is whole. She just hasn't been given the tools to see it yet.
This work isn't about becoming someone new. It's about recognising who you've always been — underneath everything you've had to carry, manage, perform and sacrifice. Coming home to yourself is not a small thing. For most of the women I work with, it is everything.
I've spent more than 35 years guiding women through change — not as theory, but as something I've lived myself. My approach draws on neuroscience and nervous-system understanding, embodiment practice, and proven coaching frameworks, brought together with a deep understanding of what shifts for women in particular, in midlife.
Women don't need fixing. They need understanding — and that's the space this work exists to hold.
Creating real belonging and shared purpose among the women we work with.
Leading with honesty and transparency in everything we do.
Meeting challenges directly, and growing stronger through them.
Meeting every woman with empathy, understanding and respect.
Building something that outlasts any single programme or session.
Helping women trust their own judgement and take ownership of their choices.